Rumors have been flying after Google’s Matt Cutts announced an upcoming search algorithm change targeting webspam, and today we have a name to go with it; Penguin.
Like it’s friendly cousin Panda, we know that this new update will target websites violating Google’s quality guidelines, and decrease their search rankings accordingly. Web Pro News has a great collection of new posts concerning the Penguin update already, and also details Google’s basic quality guidelines and unwritten rules.
Google’s Developer Programs Tech Lead Maile Ohye has also been busy producing a number of short segments covering a variety of Search Engine Optimization Do’s and Don’ts (such as Pagination and SEO and 5 Common Mistakes in SEO).
UPDATE: 06/25/12 – The Google Webmaster Team has also conveniently released a new video playlist on youtube labeled “Webmaster Academy”; aimed at helping webmasters to get their websites performing better in search results.