It seems like everyday I’m hearing of a new company attempting to use blogging and social networking/social media to bring in new business, and not to be left out, Ford has joined the fray.
Ford has launched a new blogging site: www.thefordstory.com built by the direct marketing agency, Wunderman Team Detroit, with built-in social networking capabilities and social media feeds through Flickr, Twitter, Facebook, YouTube, and more.
My favorite part of Ford’s new setup is that they’re actually using all of these great new social media sites, and they’re using them well. Have a question about Ford or a Ford vehicle? Send them a quick tweet and they respond promptly with a detailed and helpful response.
Another great thing about the new Ford Story website is that the entire website is built using WordPress, making it easy to keep the site fresh and up to date with new content. WordPress also makes it easy for visitors to comment and give feedback through the website, and check out related stories and social networking activity.