http://blog.hubspot.com/marketing/horrifying-display-advertising-stats About 50% of clicks on mobile ads are accidental. Hubspot recently collected a bunch of stats about display ads from different sources and found some pretty shocking results. You are more likely to get into MIT than click a banner ad.
Recently I’ve been spending quite a bit of time designing and building HTML email templates, but the plain text version of the email always seems to be an afterthought (or ignored/forgotten about entirely). Don’t forget about your plain text email the next time you’re building an HTML email campaign.
Followed a very interesting webinar yesterday from Hubspot about the science of email marketing, where they used hard data (over 9.5 billion emails from Mailchimp), focus groups and surveys to identify general trends in email marketing.
With Google’s recent announcement that they’ll now be adding real time information to web searches via Twitter, MySpace, Facebook, and other social networking sites, I figured I would put together a post on the subject of online privacy. I’m sure many of you have seen the latest wave of tweets, emails, and Facebook updates similar […]
It seems like everyday I’m hearing of a new company attempting to use blogging and social networking/social media to bring in new business, and not to be left out, Ford has joined the fray. Ford has launched a new blogging site: www.thefordstory.com built by the direct marketing agency, Wunderman Team Detroit, with built-in social networking […]