Recently I’ve been spending quite a bit of time designing and building HTML email templates, but the plain text version of the email always seems to be an afterthought (or ignored/forgotten about entirely). Don’t forget about your plain text email the next time you’re building an HTML email campaign.
Tag: mailchimp
Followed a very interesting webinar yesterday from Hubspot about the science of email marketing, where they used hard data (over 9.5 billion emails from Mailchimp), focus groups and surveys to identify general trends in email marketing.