Originally posted on the American Express Open Forum, and then enhanced by Mashable, the “How To Build a Facebook Landing Page” article, while somewhat advanced, covers the steps required to build and configure a landing page for your business on Facebook.
These Landing pages have seen a rise in popularity lately, with larger brands Best Buy and Victoria Secret getting in on the action.
In order to build your own Facebook landing page there are a few (rather technical) steps required:
- Add the static FBML App to your page on Facebook
- Set up a tab on your Facebook page to serve as the landing page
- Add your desired content to the landing page tab
- Set your new tab as the default landing page in Facebook
Read on and get a more in-depth walkthrough of Facebook Landing Page process over at Mashable